大学体验英语第四版第二册-3A-The development of advertising.docVIP

Unit 3. Passage A. The Development of Advertising [1] Advertising is the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Most advertising involves promoting a good that is for sale, but similar methods are used to encourage people to drive safely, to support various charities, or to vote for political candidates, among many other examples. 广告是将产品、服务、意见或事业公之于众的技术和做法，目的是说服公众以某种方式回应广告上的内容。大多数广告都涉及商品推销，但类似的方法也用于鼓励人们安全驾驶、支持各类慈善机构、或投票给政治候选人，还有许多其他例子。 [2]