销售技巧(英文版)[精品].pptxVIP

SellingIngram, Laforge, Avila, Schwepker, and WilliamsMultimedia PresentationsSteven J. Remington, Ph.D.Buena Vista UniversityAugust, 2000Module 1 An OverviewofPersonal SellingEvolution of Personal SellingEarly Origins of Personal SellingIndustrial Revolution Era (1700s Europe; 1850s US)Post-Industrial Revolution Era (1800s Europe; 1900 US)Canned Sales PresentationThe War and Depression EraProfessionalism: The Modern EraCharacteristics of Sales ProfessionalismCustomer OrientationUse of Truthful and Nonmanipulative TacticsFocus on Long-Term Satisfaction of Customer and Selling FirmCost/Sales