adf_市场营销学双语课件6（PPT 13）--什么是产品.pptxVIP

Anything that can be offered to a market for attention, acquisition, use or consumption.Satisfies a want or a need.Includes:Physical ProductsServicesPersonsPlacesOrganizationsIdeasCombinations of the above什么是产品?产品整体概念InstallationPackagingFeaturesBrandNameDelivery CreditAfter-SaleServiceCoreBenefitorServiceQualityLevelDesignWarrantyCoreProductActualProductAugmentedProductPackagingLabelingProduct Support ServicesProduct AttributesBranding产品层次FeaturesQualityDesign产品特性决策ConsistencyQuality ValueAttributesIdentificationAdvantagesofBrand NamesBrandEquityAssociationLoyaltyAwarenessCredibility品牌品牌决策 B