日本市场可乐产品分析报告(2).pptxVIP

CONFIDENTIAL;FINGERPRINT – COKE;;;COKE – COMPANY BACKGROUND ;COMPANY EVOLUTION ;Source: Annual report; Standard Poor’s Registar;COKE STOCK PRICE COMPARISON – U.S. ;; Source: Company web-site;Coke has historically made equity investments in selected bottlers with the intention of financial reengineering, but is now moving away from this strategy. The company has realized that “big is not always better” and is trying to get out of anchor bottlers in Brazil and the Philippines.;SELECTED LOCATIONS;;STORYLINE ;;PRODUCT STRATEGY ;COKE’S JAPANESE PRODUCTS ;;COKE CAPABILITIES IN JAPAN ;Japan is Co