经济学管理学基础知识及其应用课件知识.pdf

【最新资料,Word 版，可自由编辑！】 TableofContents ANoteOnFrameworks StrategicToolsFrameworks EconomicsFrameworks FinanceAccountingFrameworks SampleCases …AnIntroduction SampleCaseSuggestedSolution ProfitabilityCases MarketEntryGeneralStrategyCases MoreCaseQuestionsToTry MarketSizingEstimationCases MoreMarketSizingEstimationCasesToTry Brainteasers CasesWithSlides ANoteOnFramework s Bythetimeyoufaceaclient,wewouldlikeyoutofeelveryconfidentthatyoucanlistentoadescriptionofasitu ation,andrapidlyputtogetherasystematic,logicalwayofanalyzingit.Asaconsultant,thefirstimportantthi ngishowwellyoubreakaproblemdownandthenlogicallytrytosolveit.Wewantyoutobeabletosaytoyours elf, “I edonethisforseveralcases;IknowIcandealwith’v it. ” Aframeworkcanguideyourintelligentquestioningoftheclients,letsyou layoutyouranalysisinacoherentmanner,andletsyouapplyyourexperiencetot hecasebypointingouthowthecaseisaninstanceofamoregeneralproblemtow hichyourexperienceapplies. Wecannotoveremphasizethatthisisaskilldevelopedthroughpractice.Thereisnosubstituteforconfrontin gacase,buildingyourownsystematicwaytoanalyzeit,thenimprovingyourmodelthroughdiscussionswith others.Neverbeafraidtoexposeyourmodeltoothersforfearthatitiscrude,incomplete,orwrong.Allframew orkshaveholesinthem. That ’sthewholepointofpracticing — tolearnhowtoimproveyourinitialmodelssoth atyouwillhavearicherandmoresophisticatedsetoforganizingschemastodrawupon. Whatisaframework? Theworldisconfusing,andtounderstandcause-effectrelationships,wehavetodistillmostproblemstothe iressence. That ’swhattheorydoes,highlightthemostimportantaspectsofasituationthataccountformost ofthevariancebetweenspecificinstancesofthesituation. Youmightcalltheseimportantaspects “driversor ”“criticalsuccessfactors ”or “independentvariables.Ifourm ode