论旅行类视频自媒体的内容创作.pdfVIP

重庆大学硕士学位论文 中文摘要 摘 要 中国的自媒体经历了博客、微博、微信公众号到直播等形式的变化历程，由 文字、图文到视频传播形态的变革更迭。在技术成熟、行业监管紧收的环境下， 视频自媒体应运而生。从红利涌现到巨头相争、从单兵作战到团队运营、从泛娱 乐到垂直深耕，国内的视频自媒体在新媒体的浪潮中夹缝求生，目前已涵盖了美 食、美妆、汽车、旅行、育儿、财经等众多细分领域。本文所探讨的旅行类视频 自媒体不仅满足了人们对于体验式、个性化旅行的信息需求，自我表达与社交分 享的欲望，同时深挖城市魅力与地域文化特色，蕴藏着大量的商业机遇。笔者深 入分析视频自媒体现状与旅行类视频自媒体的生产价值，从旅行类视频自媒体的 内容创作出发，发掘出当下三种有代表性的视频风格，并对当红旅行视频自媒体 的优质内容产品进行案例分析，找到其创作策略。 关键词： 自媒体；视频自媒体；旅行；创作策略；风格 I 重庆大学硕士学位论文 英文摘要 Abstract Chinese “We Media” have experienced the change form blog, Weibo, WeChat public account to live broadcast, and the change from text and picture to video communication form. Under the environment of mature technology and tight industry regulation, video “We Media” emerges as the times require. From the emergence of dividends to the competition among giants, from individual combat to team operation, from extensive entertainment to vertical cultivation, domestic video “We Media” is caught in the tide of “We Media” to survive. At present, it has covered many subdivided fields such as food, beauty makeup, automobile, travel, parenting, finance and economics. The travel video we-media discussed in this paper not only meets peoples information needs for experiential and personalized travel, but also their desires for self-expression and social sharing. At the same time, the charm of the city and regional cultural characteristics of deep excavation, containing a lot of business opportunities. The author makes an in-depth analysis of the status quo of video “We Media” to understand the production value of