商务广告翻译.pdfVIP

No.1 The Headline of an Advertisement The headline of an advertisement is there to attract attention and transmit a hint of the key concept, so that your prospect will be provoked to stop and read more of the ad. If they don ’ will at least get some of the idea to be left with a positive perception. The headline must work with the overall ad layout and any illustration to accomplish this. 广告的标题 广告标题的作用是吸引受众的注意力， 并对重要信息有所暗示， 以让潜在的 客户能