厦门航空公司客舱服务存在的问题及对策（初稿）.docxVIP

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 郑州航空工业管理学院 毕 业 论 文（设 计） 届 专业 班 题 目 姓 名 学号 指导教师 职称 二О 年 月 日 摘 要 在经济全球一体化的大背景下，先进的服务理念进入我国，各行各业的服务水准都有了突破，然而我国现阶段航空公司服务理念传统，在全球竞争激烈的航空服务领域，依靠简单机票降价等低层次的竞争手段这些商业手段是治标不治本，通过降低价格和压缩成本，确实可以解一时之急但却会影响企业正常的市场战略长期如此不仅不能帮助航空公司走出困境，反而会让航空公司深陷于价格战的泥潭企业想要在激烈的市场竞争中立稳脚跟光靠这些低层次手段的是远远不够的，必须抓准未来市场的动向，以先进的、高质量的服务取胜。 本文以厦门航空公司为研究对象，通过文献研究法对相关理论进行顺利，找到厦门航空公司客舱服务现状问题，根据现状问题提出一系列改善建议，为乘客提供更舒适的服务。 关键词 厦门航空；客舱服务；服务质量 Research on Problems and Countermeasures of Xiamen Airlines Cabin Service Author: Tutor: Abstract Under the background of economic globalization, advanced service concepts have entered China, and the service standards of all walks of life have made breakthroughs. However, China’s current airline service concept is traditional, relying on simple air tickets in the highly competitive global aviation service field. Low-level competitive means such as price cuts These commercial means are not a cure for the symptoms. By lowering prices and reducing costs, they can really solve the short-term urgency but will affect the normal market strategy of the company. This will not only help the airlines out of the predicament, but will let It is not enough for airlines to be trapped in price wars to stand firm in the fierce market competition. It is not enough to rely on these low-level means. We must grasp the future market trends and win with advanced and high-quality services. . This article takes Xiamen Airlines as the research object, and through the literature research method to carry out relevant theories smoothly, finds the status quo of Xiamen Airlines cabin service, proposes a series of improvement suggestions according to the status quo, and provides passengers with more comfortable services. Key words Xiamen Airlines; cabin service; quality of service 目 录 TOC \o 1-3 \h \u 摘 要 2 一、相关理论概述 6 （一） 客舱服