BUSINESSREPORT精选优质范文.doc

BUSINESS REPORT Topic: Business report for Toyota Written by: Date: ; Content Executive summary??????????????????????????2 2. Introduction of Toyota ??????????????????????? .3  the Issues ???????????????????????????????. .3 SWOT analysis ??????????????????????????? ..4 4.1 internal analysis ????????????????????????? ...4 4.2 external analysis ?????????????????????????..5 Recommendation??????????????????????????... 6 Conclusion ?????????????????????????????. 7 Reference ?????????????????????????????.. .8 Executive summary The aim of this paper is to analysis Toyota Auto corporation ’s strengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are ‘what makes Toyota become the world first Auto manufacture ’ ‘What are the Toyota ’s strategies ’ ‘The prospects of the Toyota ’ and so on, the main purpose is to identify Toyota ’s problems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for the Toyota ’s developing. Introduction of the Toyota Toyota is Japan's largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic Loom’s production departments. In 1937, Toyota merged into Toyota Motor Co., since then, Toyota established several related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyota's expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has assembly plants and distributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and t