雀巢大中华区食品及饮料部.pptVIP

5Q)亚领 CHANG三 TO LEAD 雀巢大中华区食品及饮料部 Nestle F3: Division- GCR 的Km 2016年3月 Mar 20 16 5Q)亚领 CHANG三 TO LEAD 2015 致胜 hange to win 2015年业绩回顾 2015 Review 电子商务 E- Cor Dairy Ice Cream 12% 有机增长*259% OG Growth 259 Confectionery 5 2015年发展情况 2015 Growth Performance +11% 3.0% 444 Ice Cream He 3.7% Actua 2014 N 5Q)亚领 CHANG三 TO LEAD Full Speed resule Forward 抓住”重点区域”的潜力 Grasp theHot zonePotential 重点区域的核心位置 Mids of the hot zone 中国现在约为8150$Us China now at =8, 150 SUS ppp adj= 13, 300 SU 2800 0.000 5 销售 Sales 5 人才 People 流通食品 零售团队 将专注于 2016 Grocery Sales FOCUS ON 流程 绩效 Process Performance 5 Y2015 赋权 Empower People 架构调整 Structure Change 更多培训 PEOPLE More Training 扁平化 Flat 更好的职业发展 62 city groups focu Enhance sales car 200 people from back office to front On product knowledge On selling skills 5 Y2015 渠道制胜高效运作 Channel Focus/Efficient Operation 更平衡的业务模式 加强基础 More Balanced Business Model Enhance Basics TT MT 关注终端 Focus On Offtake PROCESS 加速发展 Acceleration 关注售出 RTM specialty Focus On Sell-out 降低库存 提升运作效率 fficiency Improve Inventory Brought Down TTS- Digital System Further R 小24week 5