港航函电与单证操作 Learning Task 1 Task 1 Establishing Business Relations.pptx

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港航函电与单证操作 Learning Task 1 Task 1 Establishing Business Relations.pptx

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《港航函电与单证操作》函电部分Module 2Establishing Business RelationsLearning Task 1Establishing Business Relations 0102Learning Task 2Agency Application and Appointment目录Learning Task 1 Establishing Business RelationsLearning Task 1 Establishing Business RelationsLearning GoalsIdentify trade opportunity and seek clients from different channels Write letters asking for establishing busniess relationsWrite credit inquiry letter to banksLearning Task 1 Establishing Business Relations1.Ways to Obtain Your Potential Customer's Information★ Attending all kinds of trade fairs or exhibitions; 参加各种贸易展览及交易会 e.g.: China import and export fair （中国进出口交易会广交会）// Learning Task 1 Establishing Business RelationsLearning Task 1 Establishing Business Relations/Learning Task 1 Establishing Business RelationsI看视频-不花钱找到客户的方法Learning Task 1 Establishing Business RelationsWhere can we find new business opportunity?·Directories of various countries and regions·Embassies(commercial counselor's offices),consulates,banks,etc.·Sales agents abroad·Old clients or friends in commercial circles·Advertisements in newspapers and magazines or on TV.·Local chambers of commerce·A branch office or representative abroad·Business talks·Exhibitions, export commodity fairs or mini-fairsLearning Task 1 Establishing Business RelationsSeeking Clients on the Internet·Search engine: baidu, google·A company's homepage·E-mails, mail list, or e mail group service·BBS, discussion board or chat roomLearning Task 1 Establishing Business RelationsWhich channel mentioned do you think is the most powerful?Learning Task 1 Establishing Business RelationsWhich channel mentioned do you think is the most powerful? The widest reach: The Internet The most credible results: Official channelsLearning Task 1 Establishing Business Relations2. Specimen Letters出口商给进口商第一段，第一句首先表示怎样得知对方的名称或地址，如果不说这一点的话，会让对方对写信者表示怀疑。第二句则表达了建立业务关系的愿望。第二段，作了自我介绍，并表明写信目的。第三段，表示向对方寄送材料，以便获得早日答复。最后一段，表示希望早日达成合作。其中要注意的典型句型有：从何处得知对方信息、表达建立业务关系的愿望、自我介绍、写信目的以及期盼回复的句子。注意：英文