国际市场营销 国际市场营销 unit7 PEST Analysis.pptxVIP

;;Environmental scanning — The process of identifying factors that can affect marketing success. Influences involved in the environmental scan include: ? Global factors ? Technological factors ? Sociocultural factors ? Competitive factors ? Economic factors;? Political Environment: refers to government laws, regulations, and policies. These are things that impact the business either directly or indirectly. ? Economic Environment: refers to the forces at play within the economy that the business has little control over. ? Social Environment: refers to the demographics of the environment that the company operates within ? Technological Environment: refers to the technology that currently exists that the business has access to them.