互联网公益下非营利组织联合劝募路径探析——以X非营利组织的实践为例.pdf

互联网公益下非营利组织联合劝募路径探析 ——以X非营利组织的实践为例 摘 要 在互联网公益的背景下，我国非营利组织成为了民间公益慈善的重要力量。 联合劝募越来越成为非营利组织募集资金、整合社会资源、助力公益慈善的重 要方式。通过文献研究法、访谈法、参与式观察法等研究方法，结合志愿失灵 理论和资源依赖理论，在深入分析国内外先进的联合劝募理念、组织的来源、 组织关系、发生机制等内容的基础上，以一家非营利组织开展的联合劝募实践 过程为例，详细介绍我国在联合劝募本土化的进程中的组织机制、特征、创新 性尝试、先进经验进行分析和探讨，同时也发现了该平台在内部管理、监督评 估、互联网公益运用程度等方面存在一定的发展局限和困境。基于此，分别从 非营利组织外部和内部层面对联合劝募的发展提供了相应对策和合理化建议， 以丰富非营利组织开展联合劝募活动的本土化研究，推动该非营利组织健康可 持续发展，同时为社会发展进步提供积极的参考借鉴意义。 关键词：互联网公益；非营利组织；联合劝募；民间公益慈善 AN ANALYSIS OF THE PATH OF JOINT PERSUASION OF NONPROFIT ORGANIZATIONS UNDER THE BACKGROUND OF INTERNET PUBLIC WELFARE —TAKING THE PRACTICE OF X NON-PROFIT ORGANIZATIONS AS THE CASE ABSTRACT Inthecontext ofInternetpublicwelfare,my countrysnon-profit organizations havebecomean important forceinprivatecharity.Unitedwayhasincreasingly becomean importantway fornon-profit organizationstoraisefunds,integratesocial resources,andhelp charity.Through literatureresearchmethods,interviewmethods, participatory observationmethodsandotherresearchmethods,combinedwith voluntary failuretheory andresourcedependencetheory,onthebasisofin-depth analysisofadvanceddomesticandforeignjointrecruitment concepts,organizational sources,organizationalrelationships,occurrencemechanisms,etc.Takingtheunited wayprocesscarriedoutby anon-profit organization asan example,detailedanalysis ofChinasorganizationalmechanism,characteristics,innovativeattempts,advanced experienceintheprocessoflocalization ofjointrecruitment isanalyzedand discussed,andtheplatform isalsofoundin Therearecertain development limitations anddilemmasin internalmanagement,supervision andevaluation,andtheuseof Internetpublicwelfare.Basedonthis,weprovidecorrespondingcountermeasures andrationalization suggestionsforthedevelopment ofunitedway fromt