线上游戏产品评选之模糊多属性决策.pdfVIP

管理科學研究 Vol.4, No.1, 2007 第57-73 頁 線上遊戲產品評選之模糊多屬性決策 Applying Fuzzy Multi-attribute Decision-making (MADM) Methods on the Selection of On-line Game Products 1 2 3 4 5 陳細鈿 吳信衡 葉建志 王薪惟 黃于倩 (Received: Mar. 23, 2007 ；First Revision: May. 17, 2007 ；Accepted: May. 30, 2007) 摘要 近年來，由於遊戲產業與寬頻網路技術的快速發展，線上遊戲儼然已成為時下年輕 人最重要的休閒與社交活動之一。然而市面上的線上遊戲產品種類繁多，對初學者而 言，往往無所適從，多經朋友介紹或遊戲論壇網站的玩家評論而接觸某一種遊戲，這樣 選擇遊戲不但沒有效率、不夠客觀，且無科學根據；對業者而言，應推出具有那些高品 質屬性的產品，才能受消費者青睞，則是一重要課題。因此，本研究以長期從事線上遊 戲之玩家及遊戲評論者為研究調查對象，透過這些玩家與專家的意見，將模糊理論與多 屬性決策方法結合，訂出線上遊戲之屬性權重，並算出待評選之線上遊戲產品的評價， 然後依優先順序加以排列，提供初學者、玩家及遊戲業者一個客觀的參考依據，最後與 遊戲論壇網站的熱門遊戲排行榜作比較，驗證本研究所提出之方法。 關鍵字：線上遊戲、屬性權重、模糊理論、多屬性決策 Abstract With the rapid development of game industry and broadband Internet technology, on-line games have become one of the most important leisure and social activities for todays young people in recent years. However, the on-line game products on the market are various in style, the beginners are often at a loss as to what to do. The some games they contacted and played were usually recommended by their friends or the players’ comments of game forum websites. Thus, the way of selecting games is not only inefficient but also not objective enough. Consequently, the game players and commentators who engaged in on-line games for a long time were main research objects in this study. Based on these plays’ and experts’ opinions, we combined fuzzy theory with multi-attribute decision-making (MADM) methods, the weights of attributes for on-line games were drawn up, and meanwhile, the evaluated performances of on-line games were also calculated. Furthermore, the evaluated on-line games were ordered 1 長榮大學資管系副教授 2