HND国际营销导论（1）.pdf

Individual Report International Marketing: An introduction Outcome 1 and 2 Candidate Name: Candidate Class: Candidate SCN: 1 Table of contents 1 Introduction 3 2 Findings 3 2.1 Explain Wildhorse Automobile entering international markets reasons 3 2.2 Two sources of information that Wildhorse Automobile 4 2.3 Key opportunities and threats associated with entry international market 5 2.4 Wildhorse Automobile would use to select which markets to enter 7 2.5 The modes of market entry available to Wildhores Automobile 8 2.6 The most appropriate method for Wildhorse Automobile to entry market 11 3 Conclusion 12 4 Reference 13 2 1 Introduction This report describes the Wildhorse Automobile to enter the overseas market. This report consists of six parts. Reported the contents of the package wild horse why enter the international market. Wild horse company identified two markets to enter the source of information. Of the wild horses. What methods of automobile companies to enter the overseas market. Select the appropriate methods to enter the overseas market and evaluate the criteria you use in marketing. Wild horse car companies choose the right way to enter the overseas market. The wild horse of the car to assess the standard of your marketing in the market. 2 Findings 2.1 Explain Wildhorse Automobile entering international markets reasons International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to market