香料航空内部培训课件spicejet.pptVIP

Gokul Chandar Core I MBA A low-cost airline based in New Delhi. It began service in May 2005. SpiceJet was earlier known as Royal Airways. SpiceJet names all its aircraft after various spices and herbs like Cinnamon, Thyme, Oregano. Their marketing theme “Offering low everyday spicy fares and great guest services to price conscious travellers” Their aim To compete with the Indian Railways passengers travelling in air conditioned coaches. SpiceJet marked its entry in service with Rs. 99 fares for the first 99 days, with 9,000 seats available at this rate. It was followed it up