金融企业的大数据实时分析.pdf

Why FIs should be doing Real Time Analytics 为什么金融企业需要进行实时分析？ Vince Leat Financial Services COE Leader Northern Asia 为什么金融企业需要进行实时分析 Competitive Advantage IOT Fintech Customer Digitization Experience Insight 消费者更愿意响应实时的Offer建议 According to March 2016 polling by iResearch Consulting Group, nearly eight in 10 internet users in China pay attention to ads on ecommerce sites, and almost three-quarters said the same about ads on search engines or portal sites. About seven in 10 also said they noticed ads on digital video sites. 客户利用银行数字化渠道进行产品研究，同时在线购买的比例也在上升 10大实时用例 Fraud IOT Operational Digital Campaign Location PoS Recommendation Management Tracking Campaigns Engines Cyber security Op Intervention Service Experience In-store Experience Digital Experience Management Beacons Management 推荐引擎 Fraud IOT Operational Digital Campaign Location PoS Recommendation Management Tracking Campaigns Engines Cyber security Op Intervention Service Experience In-store Experience Digital Experience Management Beacons Management Picture found on Twitter © 2016 Teradata 分析和推荐引擎 对金融企业的价值和机会  Acquire new customers  Engage customers to increase share of wallet  Optimize products, services and rewards offered