Li Fung Research - Online retailing in China July 2012英文精品课件.pdfVIP

Online retailing in China July 2012 Li Fung Research Centre 1 In this issue: I. Overview of China’s online retail market II. Competitive landscape III. Trends and developments IV. Challenges V. Government initiatives 2 Overview of China’s online retail market 3 Online retailing registers stunning growth Transaction value of online retailing market, 2006-2015e 3,000 129% 140% 113% 2,551 2,500 105% 120% 2,012 100% 2,000 75% 68% 1,569 80% 1,500 53% 1,184 60% 1,000 774 33% 28% 27% 40% 461 500 26 56 128 263