Unit 1 Introduction数字时代的商务英语写作.pdf

Unit 1 Introduction: What Is Business English Writing? 第一章引言: 何为商务英语写作 Content • What is business writing in this digital era? What characterize business writing? In what ways does business writing differ from other types of writing? • Why do you need to be a good writer at workplace? • How are you going to learn about business writing in this course? • Write to your boss to report the progress of your project • Write to your customers to inform them about the shipment • Write to a manufacturer to request for local distributorship • Write on a crowdfunding web such as Kickstarter to raise funds for your project Business writing is not important? • I don’t need to do much writing at work. • I’ll just use form letters or templates when I need to write. • I do need to write quite often at work, but not in English. What characterize business writing? Academic Business Write to be read many times; Write for quick reading Write to impress; Write to make comprehension; Write to one think express; Write to make one act. Disciplinary terminologies; Plain language; familiar words; nominalizations; lexically dense; short, clear sentences; long, complex sentences; “You” view; Avoid the use of second visual aids essential pronouns; visual aids inappropriate Cater for one level of readership Must cater for several levels: senior management; local management; technical other operatives 有缘学习更多+谓ygd3076考证资料 Needs-oriented Genre awareness Teaching one to fish is better than giving him fish