Unit 4.2 Structure for routine business messages数字时代的商务英语写作.pdf

Unit 4 Routine and Informative Business Messages 第四章：日常信息性沟通 4.2 Conventional Rhetorical Structure for Routine Business Messages 日常沟通的修辞结构 Summarize main content State the main idea Provide background data and explain the main idea Request action, summarize the message, or present a closing thought. • Summarize the main idea and provide quick identification in the subject line; • Do not write it as a complete sentence with end punctuation, just phrases. Write in an abbreviated style, often without articles (a, an, the); • Include a verb to make your subject line “talking” if possible; • Avoid meaningless one-word subject lines, such as Hello, Important, help, issue, problem, or misleading ones such as Great Deal, which may trigger spam filters. • Consider using identifying labels, such as: “ACTION” (which means action required, please respond); “FYI” (for your information, no response needed); “RE” (this is a reply to another message); “URGENT” (please respond immediately). • Type in upper- and lowercase letters -- never in all UPPER- or lowercase. • NEVER leave the subject line blank. Writing the subject line • Trade Show • Three Promotional Items to Showcase at Our Next Trade Show • Beefing Up Our • New Software Messaging Capabilities • Meeting • Staff Meeting to Discuss Summer Vacation Schedules Beginning with the main idea As you may know, To improve lighting in employees in