Unit 7.1 General guidelines for composing informal reports数字时代的商务英语写作.pdf

Unit 7 Business Reports Proposals 第七章 商务报告与计划书 7.1 General Guidelines for Composing Informal Reports 7.1 非正式报告写作总体指引 UNDERSTANDING REPORTS Reports vary greatly in:  Length: informal halftrip reports formal 200financial forecasts.  Form, content communication channel;  Function: informational vs. analytical. Reports are all systematic attempts to answer questions and solve problems. Functions of Reports  Information Reports--reports that present data without analysis or recommendations.  Analytical Reports--reports that provide data, analyses, conclusions and recommendations. Organizational patterns (direct) if readers are informed, supportive, or eager to have results first Information report Analytical report Introduction/background__ Introduction/problem______ ____________________ _________________ __________ _________________ Facts/Findings_________ Conclusions/recommendations ____________________ _________________ ____________________ _________________ _________________ Facts/findings____________ Summary_____________ ____________________ _________________ Discussion/analysis________ _________________ ____________________ Organizational patterns (indirect) if readers need to be persuaded, or may be unfamiliar with/disappointed in/hostile toward the report’s findings Analytical Report Introduction/problems_______ _____________________ _____________________ Facts/findings_____________ __