高中英语第四模块第一单元复习讲学稿.doc

高中英语第四模块第一单元复习讲学稿 编稿：和桥高级中学备课组 审稿：张健 陈福仙 Advertising 语篇复习 根据Reading 课文回答问题，并将问题的答案连成一篇课文简述短文 What is an advertisement ? How many main types of advertisements are there? Does an advertisement tell people the complete truth? Does all ads play tricks on us? What should we do when it comes to advertisements? 2.根据project 课文改写填空 An ad campaign is a planned program of advertisements using various kinds of ads to reach a particular audience. In an ad campaign, you have the chance to advertise using different kinds of m____________ including p____________, newspapers, magazines, radio and televisions, etc. When s______________ a successful campaign, you must have a clear goal and t_________ audience in mind and consider the following things. Firstly , it is very important to d____________ the audience you want to reach, or your target audience so that you can c_____________ the right message for the right people. Secondly, it is important to decide what you want your audience to know or think about and try to a__________ to the way the audience will r___________. Lastly , to determine what a____________ you want to get your message a_______________ when putting together an ad campaign is also of great importance. This decision should d____________ mainly on your target audience and which kinds of ads reach that group best. 重点词汇复习 1.persuade vt. 说服，劝服，使相信 persuade sb.to do sth.＝persuade o doing sth.说服某人做某事 persuade sb.not to do sth.＝persuade sb.out of doing sth.说服某人不做某事 persuade sb.of sth.说服某人信服某事 persuade sb.＋that-clause 使某人相信…… He persuaded me to study hard.＝He________ me________ studying hard. 他说服我努力学习。 易混辨析persuade与advise persuade sb.to do sth.表示成功地说服某人去做某事；其中try to persuade sb.to do sth.表示试图说服某人做某事，含有没有成功的意思。 advise sb.to do sth.表示建议某人做某事，对方是否采纳则不一定。 ①Jack finally persuaded his father to give up smoking. 杰克终于说服他父亲戒了烟。 ②We________ ________ _________her to go out with us，but she refused. 我们试图说服她和我们一起出去，但被她拒绝了。 ③I advised them to start early so that they could arrive