9.1阅读输入：（2）Custom corporate videos spin英美概况——纵览·博闻 money.pdf

Custom corporatevideosspinmoney Manymay mistakehim for agym coach givenhishuge frameand abig-size gymbaghecarries,but JimFields,30,isthefounder ofadigital content provider Relay Video. Whenyou start interactingwithhim,youdfindFieldsisadown-to-earth person,whoconstantlytalksabout Chinesememesin fluentmandarin. Ifyou arelooking for aforeigner owninga startup in China,youhaveto interview Jim,saidWangBin,founder of 10Fund,oneoftheinvestorsin Relay,whoreferredFieldstothisreporter. Fields,aUScitizen,cameto China 10yearsago.Heisaliving Chinese dictionary andhecantotallynaila Chinese stand-up comedy,Wang saidof Fields. Fieldsdeep understanding ofChineseculturegiveshim an advantageinhis career.Hisfirm Relayprovidescustomizedvideoproduction servicesto Chinesecompaniesfor their overseasroadshows. Just likemostWesternersdontreally know thecharacter oftheAsian market insideout,most Chinesecompaniesgoingglobaldontreally know themarketsortheconsumersabroad.Sothey dontknow how to communicatewith them,saidFields.So,when such companiesexpand outsideChina,they look for customizedpromotionalvideos.Thatswhere Relay comesin tothepicture. For example,atypicalChinesecompanyspromotionalvideowould apply a bolduseofgold andredcolorswith an inspirationalmalemid-tonevoicein thebackground,which usually failsto selltheideatoWesternersastheir senseofaestheticsisdifferent. Threeyearson,Relayboastsmajor clients,includingbig-namelabelssuch asBaidu andAlibaba,despitehaving a smalltalentedteam of 15. Thebigger thecompany is,thebiggerthepressure,Fieldssaid and laughed.AskedifRelaywouldhiremoretoexpand,he said:Imhaving trouble sleeping already. (ChinaDaily 02/11/2019page8) 有缘学习更多+谓ygd3076考证资料