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Discussion on the digital watermarking technology in electronic
reading business applications
Abstract: the business era, the market competition is fierce day by day. Have
broad prospects of electronic reading business may become the carrier of new
profit growth point. Digital watermark technology in electronic reading content
copyright protection of some of the application, make a preliminary study and
discussion, and puts forward some suggestions
Key words: digital watermarking; copyright protection of electronic reading;
Preface
Since China telecom carrier recombination and 3G licences, the domestic
telecommunication market competition is intense with each passing day.
Facing market competition pressure, how to play their own advantages to gain
competitive advantage, has become the major operators must solve the
problem.
In the telephone business is gradually replacing mobile communication,
broadband market is nearing saturation, the traditional mobile voice revenue
ARPU values in the great pressure of competition is also very difficult to have
the breakthrough of the severe form, as an emerging business electronic
reading become carriers of potential revenue growth.
Electronic reading, is defined in PC, laptop, mobile phone and other portable
electronic terminal reading novels, newspapers, magazines and pictures and
other traditionally printed on paper carrier content reading. Compared with
traditional way of reading, reading in the acquisition mode, distribution
channels, sales management, payment means and environmental protection
has natural advantage. With the 3G network of perfection and the mobile
phone terminal screen, intelligent development trend, relying on more than
700000000 of mobile phone users, electronic reading have a broad market
prospect.
Electronic reading business core content is the use of the traditional means of
communication to provide rich multimedia resources. At present, Chinas
copyright protection situ
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