【广告】Giant KONE市场策略规划.pptxVIP

;;宏观趋势 Current Situation of China s Elevator Market;;;图1 受访者对于电梯品牌的认知 Figure 1 Respondents awareness of elevator brands;图3 体现电梯技术高超的表现因素 Figure 3 Reflect the superb performance of elevator technology;图5 受访者认为品牌应该参加的推广活动 Figure 5 Respondents believe that the brand should participate in the promotional activities;;C端用户调研——品牌认知 Investigation on C-Side User -Brand Recognition;巨人通力相比于大多数电梯品牌而言，在C端用户中并不被熟知 Giant KONE compared to most of the elevator brand, the C-side users are not in-depth understanding.;;;品牌定位 Brand Positioning;竞品分析——杭州西奥 Analysis on Competitors-Hangzhou Xio;竞品分析——康力 Analysis on