知识技能一：电子商务基础与应用 项目五：享用电商服务 Project 5 Experiencing E-commerce Application.pptVIP

3）Characteristics of Soft Text Marketing (1)The essence is advertising. (2) The form of camouflage. (3) The purpose is to create trust. (4) The key requirement is to make the selling point of the product clear and thorough. (5) It focuses on interests and profits. Make the audience mouth soft (When you eat food from others you will speak good word to others.when you get something from others you will be controlled by others.). (6) The important characteristic is word-of-mouth communication. Make the audience soft-eared (friends recommend, more willing to listen). 1．Overview of Soft Text Marketing 5.2 Product Promotion 5.2.3 Soft Text 1) Making soft text advertising plan 2) Write a good soft title 3) Be good at using news idioms 4) Advertising information should be skillfully integrated into soft text 5) Following the style of news typesetting design 6) Publishing time and press release synchronization 7) Media public relations work is necessary 2．Writing Skills of Soft Text Marketing 5.2 Product Promotion 5.2.3 Soft Text Training contents Soft text is a key part of community network promotion. Too strong advertising is not only easy to be deleted by moderators, but also resisted by netizens. Please write a promotional soft article for Dohias fashionable series of bedding. Requirements: （1）The number of words is about 300 words. （2）The article can let potential customers understand the characteristics and selling points of products, and can well pass the promotion information to potential consumers. （3）The form is unlimited, but it can not be published directly in the form of advertisements; （4）The theme of the article should be closely related to the promotion objectives; （5）The content of the article should be able to attract netizens, with rigorous structure and smooth writing. （6） Choose platforms and plates that are consistent with product characteristics. （7） Complete the contents shown in Table 5-1. Training 3 Soft Text Practice 5.3 Online sa