1 Strateg y process (the manner in which strategies come about精品管理文档.docVIP

Title: Strategy, Process, Content, Context, an international perspective Authors: Bob de wit en Ron Meyer Third edition Chapter 1,2,3 and 5 (each chapter also contains two readings) Chapter 1 Introduction The philosophy embraced in the book is that an understanding of the topic of strategy can only be gained by grappling with the diversity of insights presented by so many prominent thinkers and by coming to terms with the fact that there is no simple answer to the question of what strategy is. There are two different ways of presenting a broad spectrum of theoretical lenses. The tools-drive