文秘英语 公司概况 Company Profile.ppt

潍坊职业学院文秘英语精品课程 文秘英语 潍坊职业学院文秘英语精品课程 潍坊职业学院文秘英语精品课程 1 2 3 4 5 Knowledge-absorbing Introduction of the topic Warming- up Practice Summary 潍坊职业学院文秘英语精品课程 Warming-up  Warm-up activity: Task 1: Picture recognition Look at the following slogans and answer the questions below. ．Whose slogans are they? ．What products or services are they associated with？ ．Are they well-known in your country? ．Why are slogans important? ．What do these slogans imply? ．Which companies’ corporate culture do you know? 潍坊职业学院文秘英语精品课程 Warming-up  Warm-up activity: A ( ) B ( ) C ( ) D ( ) E ( ) F ( ) 潍坊职业学院文秘英语精品课程 Warming-up Warm-up activity: Task 2: Discuss the desired company culture Different companies in different industries will have different cultures. Here are tips for describing the characteristics of company culture. Discuss in your opinion what kind of a culture will work best. Customer-focused Employee commitment High integrity workplace Strong trust relationships Highly effective leadership High degree of adaptability Fully empowered employees High accountability standards 潍坊职业学院文秘英语精品课程 Warming-up Warm-up activity: Effective systems and processes Effective 360-degree communications Demonstrated support for innovation Commitment to learning and skill development Performance-based compensation and reward programs 潍坊职业学院文秘英语精品课程 Task1. Questions for students to discuss 1. What is company culture? 2. Do you think company culture important ? why or why not? 3. How to assess a company’s culture? Introduction to the topic 潍坊职业学院文秘英语精品课程 Knowledge-absorbing Task1. Company Culture Question 1. What is company culture? Answer: Company culture is the shared values and practices of the company’s employees. Question 2 Do you think company culture important ? why or why not? Answer: Company culture is important because it can make or break your company. Question 3. How to assess a company’s cultu