“互联网+”背景下媒体营销研究：以网红经济为例.docxVIP

Management Science and Engineering 管理科学与工程 , 2016, 5(4), 221-226 Published Online December 2016 in Hans. /journal/mse /10.12677/mse.2016.54024 Study on Media Marketing under the “ Internet+ ” Background: Internet Celebrity Economy Huarong Wei, Lan Wang * School of Business, Beijing Language and Culture University, Beijing Received: Dec. 8 th , 2016; accepted: Dec. 27 th , 2016; published: Dec. 30 th , 2016 Copyright ? 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Open Access Abstract C