英语六级真题听力原文二.docx

2016 年 6 月英语六级真题听力原文 (二) Part ⅡListening? Comprehension Section A Questions 1 to 4 are based on the conversation you have just heard. W: So, Mike, (1)you manage the innovation project at CucinTech. M: I did indeed. Well, then, first, congratulations. (1)It seems to have been very successful. Thanks. Yes, I really help things turn around at CucinTech. (2)Was the revival in their fortunes entirely due to strategic innovation (2)Yes, yes, I think it was. CucinTech was a company who were very much following the pack, doing what everyone else was doing and getting rapidly left behind. I could see there was a lot of talent there, and some great potential, particularly in their product development. I just had to harness that somehow. W: Was innovation at the core of the project M: Absolutely. If it doesn  ’ t sound like too much of Clich  é , (3)our constantly changing and it ’ s changing quickly. We need to be innovating constantly to keep up with this. Stand still and you are lost. W: No stopping to sniff the roses M: Well, I  ’ ll do that in my personal life. Sure. But as a business strategy, I ’ m afraid there is no stopping. M: What exactly is strategic innovation then Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company, and that is related to the company’ s overall strategy. I see. M: So, instead of innovation for innovation ’ s sake and new products being created simply because the technology is there, the company culture must switch from these pointing-time innovations to continuous pipeline of innovations from everywhere and everyone. W: How did you align strategies throughout the company I soon became aware that campaigning is useless. People take no notice. Simply it came about through good practice trickling down. This built consent. People could see it was the best way to work. Does innovation on the skill really give a competitive advantage M: I am certain of it, absolutely, especially if