跨文化交际(英文ppt)(2)知识分享.ppt

跨文化交际(英文PPT)(2);I. Importance of studying ICC;II. Course Objectives/purposes;III. Plan. ;IV. Course expectations/tasks;V. Introduction to the textbook;Structure;VI. A brief introduction to the history of the study of ICC; 2.In 1959 : The publication of the Silent Language by the American cultural anthropologist, Edward T.Hall marked the emergence of ICC. 3.In 1966: ICC was regarded as curriculum in the US. 4. In 1970: ICC was recognized as an independent area of study by the International Communication Association (国际传播学会) 5. In 1972: The first international conference on intercultural communication was held in Japan. 6. In 1983 : Gudykunst ,American well known scholar in ICC, edited the first text on intercultural communication theory, Intercultural Communication Theories. 7. In the 1990s Theory construction and testing continues. ;VII. The nature of the study of ICC:;VIII. Approaches to the study of ICC;IX. RESEARCH AREAS OF ICC.;5). Particular cultural pattern and its impact on cross_culture; 6). Non_verbal communication; 7). Cultural shock and acculturation(文化休克与文化适应); 8). Nation, race and subculture(亚文化); 9). prejudice against different nations, races and some of other countries. ;2.Features of ICC research in America ;3.ICC for post graduates in America ;4.ICC study in China ;Part 1 Communication and Culture;the past encounters: confusing and hostile Causes: 1) Lack cultural knowledge; 2)Blame the alien for the differences. the present encounters: more abundant and more significant. Reasons: 1） modern means of transportation systems 2） modern means of communication systems 3） globalization of world economy 4) mass migration ;2.Threefold rationale for looking at these changes :;II. The Quantity of Intercultural Communication; 2. Domestic Contact 1) changes in the meaning of the word American. 2) Definition of co_culture (subculture and subgroup ) Co_culture is a culture t