奔驰汽车苏州利星行俱乐部策划提案》司(65页).pptVIP

;绅;雅;骑;Project analysis 品牌背景 产品特性 客群分析 活动目标;roject analysis;Brand background;Character of product;Character of product;Analysis of consumer;Target of event;Target of event;Target of event;trategy of event;Theme of event;Theme of event;Creative highlight;Creative highlight-KV;Creative highlight-KV;Creative highlight-KV;Theme accord with brand target;考虑因素： 符合品牌形象与产品特点 符合目标受众特性与需求 可以创造更多公关面的传播点;Theme accord with brand target;结论：完美契合 主题与品牌及目标契合 主题的深入延展与品牌、及目标的多层次特性契合;Gnenral plan;Gnenral plan;Gnenral plan;Event plan for Jun;Event plan for Jun;P art of brand show;P art of brand show;P ar