IBM产品差异化模型$appeals.pptVIP

$APPEALS $APPEALS Process Overview November 1999 Performance Packaging Ease of Use Availability Life Cycle Social Acceptance $ Price Assurances $APPEALS Customer $APPEALS Process Objectives To establish a common framework for understanding customer and competitive priorities that will drive product development. This process will enable us to define Winning Products that delight our customers and increase our market share. $APPEALS Customer $APPEALS is a business process that focuses on the customers competitive buying decisions W a r r a n t e e Performance Packaging Ease of Use Availabi