2020年美国广告流量欺诈报告.docxVIP

90%Executive Summary 90% TAG Certified Channels have 90% less fraud than the industry average Trust is essential for the digital advertising ecosystem to function. Advertisers must be able to trust that real humans see their ads in brand-safe environments, and publishers must trust that they will be fully compensated when ads appear on their sites. That type of confidence and trust in digital advertising requires players across the supply chain to work together to ensure quality and brand safety. Digital advertising fraud has been a persistent brand safety challenge for the industry. Recogniz