2020-2024年全球娱乐及媒体行业展望：中国摘要.docxVIP

Contents Introduction: Pulling the future forward 02 Shifting patterns of consumer behaviour 06 Securing growth in defensive times 09 Deals and MA transactions: Targeting scale and growth 12 Technology and infrastructure pave the way for growth 14 Regulation and trust: Global polarisation looms 17 Conclusion: The future on fast-forward 19 Methodology and definitions 20 Use and permissions 21 Global Entertainment Media Outlook territory contacts 22 Contributors 24 1Introduction: 1 Pulling the future forward In 2020, the entertainment and media industry absorbed the historic s