打开下一波电子商务之门.pptxVIP

;Digital commerce has yet to replicate a key aspect of the in-store experience. In stores, consumers can touch and try products before buying them. These interactions help people determine the quality, craftsmanship, dimensions and fit to know if a product meets their needs and expectations. They provide the control, transparency and tangibility that build trust and drive purchasing confidence. After all, experience matters.;;Surprisingly, leading consumer brands already understand this. Our analysis reveals that a full 64% are starting to invest in immersive experiences for comme