2020年K12在线教育行业数据研究报告.docxVIP

CONTENTS 01 02 03 04 01K12 01 ? ? K K12 2014K 2014 K12 K12 2014 K12 K12 K12 K K12 AI K12 K12 ? 50% 40% 30% 20% 39.0% 39.0% 26.8% 24.3% 201907 201909 201911 202001 202003 202005 202007 202009 4 3.41. 3.4 1.9 2.3 x 2 1 0 2019.07-2020.09MAUapp201907 201909 201911 202001 2019.07-2020.09 MAU app 8 K12 app 2.3 ? 300 250 243.3 138.195 138.1 95.1 150 100 50 0 201907 201909 201911 202001 202003 202005 202007 202009 2019.07-2020.09 6.1 6.1 K12 ? 17.0% 16.5% 17.0% 16.2% 7.2% 6.8% 13.3% 13.3% 13.5% 15.5% 20.6% 21.8% 23.9% 24.9% 25.2% 25.5% 15.2% 14.5% 5.4% 8 2019 2020 88 8 8 2018 2018.08-2020.0