第1章-商务模式.pptVIP

Chapter 1+ EC Business Models 1 business model business model A method of doing business by which a company can generate revenue to sustain itself 1 business model A business model should include answers to these questions: The profit site to enter, what value to offer customers, which customers to provide the value to, how to price the value, who to charge for it, what strategies to undertake in providing the value, how to provide that value, how to sustain any advantage from providing the value. 1 business model Answering these questions entails an understanding of : the firm’s i