教育行业创业3.2 Shining Light on Atmospherics How Ambient Light Influences Food Choices.pdf

DIPAYAN BISWAS, COURTNEY SZOCS, ROGER CHACKO, and BRIAN WANSINK* Retail atmospherics is emerging as a major competitive tool, and it is especially notable in the restaurant industry, where lighting is used to create the overall ambience and influence consumer experience. In addition to influencing overall experience, can ambient light luminance