英文总结修订版传播学名词解释.docVIP

1. I Me: （主我与客我）The I is the impulsive,（冲动的） unorganized,（无组织的） undirected,（无向的） unpredictable part of you. （不可预知的你的一部分）The Me is the generalized other, made up of the organized and consistent patterns shared with others.。客我是广义的,由有组织的和一致的方式与他人分享。 2. The Looking-glass Self: （镜中我）This theory explains socialization （社会化）as a reflection process （作为反射过程中）in which a person develops a self-image that is constructed based on how other people view him/her. （一个人发展的自我形象，构建基于别人是如何看待他/她）In this way, a person is socialized by trying to adjust their self-image.（通过这种方式,一个人社会化试图调整他们的自我形象） 3. Time-biased media:（偏向时间的媒介） Time-biased media could carry information and messages that last for many generations,（时代） but tend to reach limited audiences, （但往往达到有限的观众,如粘土、石碑,.手抄手稿等等。 ）such as clay, stone tablets, hand-copied manuscript and so on. Communication effect: Communication behaviors（行为） with persuading（说服）motivation（动机） exert changes about mental, attitudes and action on audiences. 传播效果:带有劝服性动机的沟通行为，会对观众精神，态度和行动上产生变化。 Opinion leader: （意见领袖）People who are active in information networks, and have many information channels, and they can often provide information and advice for others and can influence others.（在信息网络活跃的人,和有很多的信息渠道,他们经常为他人提供信息和建议,可以影响别人） Two-step flow of communication: （两级传播理论）Communication from the mass media first reaches “opinion leaders” who filter （过滤器）the information they have gathered to their associates, with whom they are influential. （信息）先从大众媒体沟通达到“意见领袖”过滤信息聚集在他们的同事,与他们都有影响力。[先面向影响者做营销,再激励影响者面向大众做营销] 7. Agenda Setting Theory:(议程设置理论) Mass media report an issue or not directly affect people’s perception 感知on the subject. 主题However, mass media highlights强调 an issue will cause people to pay more attention to the issue.大众媒体报告一个问题或没有直接影响人们对这个问题的看法。然而,大众媒体强调一个问题会导致人们更加关注这个问题。 Spiral of Silence Theory: 沉默的螺旋理论This theory stipulates规定 that individuals have a fear of isolation,个人有对孤独的恐惧 which results from the idea that a social group or the society might isolate, neglect,