国际金融函电 项目二 建立业务关系 第二章建立业务关系.pptxVIP

国际金融英语函电Unit 2 Establishing Business RelationsLearning ObjectiveIntroduction to establishing businessRelationsSkills to draft a letter of establishingbusiness relationsPurpose of establishing business relationsA foreign firm needs extensive businessconnections as follows:To seek new customersTo consolidate existing relationsTo expand new marketsTo enter into new fields of business activitiesSource of information?Website1. B2B platform www. www. www. Website2. Search enginewww. www. www. eniro. seSeachEngine (UK)Other SourcesChamber of Commerce 商会 Exhibition and trade fair 贸易展销会Trade directory 贸易行名录BanksAdvertisementsMarket SurveyTrade press 贸易专刊Commercial Counselor ’s Office 商务参赞处Initial letterThe initial letter refers to the letter forestablishing business relations, which must befriendly, simple and informative in language,mostly adopting passive voice.Before you write this letter, you shouldconsider the following questions:Who is your reader?What kind of presentation should you adopt?3) What is your writing purpose?4) How can you achieve the purpose?Basic structure of the initial letter1. To tell the Source of information2. Introducing your company or yourself(lines of your business, little “advertising” on your products or service)3. The intention of writing the letter.4. Providing the information.5. Ending:Expressing the expectation of cooperation and early reply（表达与对方合作和早日收到回复的愿望）.Contents of Initial Letter1. The source of information.The initial letter should, in the first paragraphbegin by telling the other party how his name andaddress are obtained.Eg. 我们从贵国驻我国的商务处获知你方姓名和地址We have obtained the name and address of yourcorporation from the Commercial Counselor’sOffice of your Embassy in our country.More Examples1. Your firm has been recommended to us by theChamber of Commerce in Tokyo, Japan.2. We learn/note from the Internet that you areone of the leading importers and distributorsof ladies’ dresses in the US.3. Glad to hear that youre on the market f