a创智天地品牌构建 .pptxVIP

KNOWLEDGE INNOVATION COMMUNITYBusiness Model Framework 创智天地知识创新社区商业模式框架February 2月Confidential – not for distribution 机密文件KNOWLEDGE INNOVATION COMMUNITYBusiness Model Framework创智天地知识创新社区商业模式框架Executive Summary ChuangZhiTianDi, also known as the Knowledge Innovation Community (KIC) is at a critical juncture. Since its inception, it has laid the foundation with a solid real estate model. KIC has always been poised for greatness; it has been a concept framework that can innovatively adapt to the ever changing and evolving nature of commercialization of knowledge, sciences and technology in China. The purpose of this document is to look at KIC’s future direction, tighten the conceptual framework and offerings, then structure immediate next steps for action. It proposes six key platforms on top of the base real estate model: venture capital, incubation / acceleration, innovation, creativity, technology and sustainability. These can evolve with the market and commercialization capacity over time so that KIC will achieve success as the “cradle of innovation” in China. It is especially important, given the current economic crisis, to increase work efficiency, economize funds and resources towards highly effective results. Therefore, a key element is KIC’s brand development to continue to elevate the value proposition. Through brand empowerment, internal teams can leverage each other’s work towards the same brand position and project it to the external audience. Executive SummaryStructure of the Report:A review of the business model, community, ambience, lifestyle, offerings and brand character and how these can shift to the next higher level.2. Definition of vision, mission, objectives and principles towards process alignment.3. Strategy for building a VC / Incubation funding and management component and how to introduce this over time and increase its spatial presence.4. Defining the positioning and actions at KIC and in the Yangpu District to: a) I