电子商务课件英文版)-下载后编辑.pptVIP

* 1.2.1 Role of Merchandising Merchandising （零售推销） Combination of store design, layout, and product display knowledge In addition, many salespeople have developed skills that allow them to identify customer needs and find products or services that meet those needs. The skills of merchandising and personal selling can be difficult to practice remotely. However, companies must be able to transfer their merchandising skills to the Web for their Web sites to be successful. Some products are easier to sell on the Internet than others because the merchandising skills related to those products are e