管理沟通英语期末整理.docxVIP

页眉 页眉 页脚 页脚 管理沟通英语期末整理： 管理沟通的五大策略，并且如何用这些策略分析视频或平面广告的沟通效果； Communi cator Strategy: Is to an alysis Who am [-[credibility]. What s my object -（why）. What style should I choose-（how）, in all, is credibility, objective and style Audie nee Strategy: Tech niq ues for geari ng your com muni cati on toward your audie nee n eeds and s interests . Containing five parts: Who are they? What do they know? What do they need? What do they feel? How can you motivate them? Message Strategy: 2 basic approaches: Emphasize （强调） and organize （有条理的） ：Defining the object \Clear ideas\ contend and structure. Channel choice Strategy: Writ ing or speak ing? ---Writ ing: keeps a perma nent record and more formal; ---Speak ing: n eed a “ richer ” com muni cati on （需要更丰富的沟通） —much more tha n words, difficult to arrange and un productive and easier to be forgotte n IM s problem The other pers on is not always available Not suitable for long con versati on and complicated con versatio n. easy to be forwarded! In formal and bad grammar leads to a bad impressi on. Too much multitask ing and lead to embarrassme nts; Culture Strategy: How to in flue nce:lt affects objective, style, credibility in com muni cator strategy. And selectio n and motivati on in audie nee strategy. 成功会议的标准，根据给定的信息撰写会议开场白或者总结发言 ； The meeti ng should be prepared well have clear purpose , Everybody should be give n a role , has a clear procedure . A successful meeti ng contain three parts: preparati on before the meet ing 会议后的决策和后续行动 ) 会议后的决策和后续行动 ) decision-making and follow-up after the meeting （ Opening Remark （开场语） should contain agree ing the tim ing of the meeti ng （指出会议进行的时间） allocating or confirming the participants （分e工并明确责任） defi ning the output or results （描述之前的结果） outl ining the age nda （描述议程） welco ming the participa nts （欢迎参会者） stat ing the purpose or objectives of the meeti ng （阐明目的或目标） in troduci ng the participa nts （where n ecessary） （介绍与会者） Closing REMARK（ 结束语）should contain: Checki ng that the age nda is