宁波圣莱达有限公司营运能力分析.docxVIP

经典专科、本科、硕博、研究生、期刊毕业论文 经典2019成稿 仅供参考 精心整理 仅供参考 勿用作商业用途 第 第 PAGE 1 页 宁波圣莱达有限公司营运能力分析 摘 要 宁波圣莱达有限公司是一家世界著名的企业，它的主要业务以生产和出口高尖端温控器为主。同时该公司在电水壶出口领域的排名也很靠前，是国家高新技术企业。目前我国各行业的企业想要取得良好的发展，竞争会越来越激烈。当今越来越多的学者注意到了营运能力的重要性。 \t /item/%E8%90%A5%E8%BF%90%E8%83%BD%E5%8A%9B/_blank 营运能力代表着企业的经营运作能力和管理的能力，它是指企业在进行生产经营行为时，利用企业的资产来获取盈利、周转资金和管理资产的能力，它对企业的经营运作、创造利润和在市场竞争中创造优势有着十分重要的作用。所以对一个企业来说，掌握营运能力分析的方法就至关重要。 本文简单介绍了该公司的背景和概况，以圣莱达公司为研究主体，分析了该公司营运能力的相关数据，得出分析营运能力的相关指标。这些指标主要有总资产周转率、流动资产周转率、应收账款周转率、存货周转率和固定资产周转率五个部分。最后对这五项指标进行分析，并作出评价。结合数据和分析结果后发现宁波圣莱达有限公司的总资产周转率平稳提升、流动资产周转率呈下降趋势、存货周转率上升趋势明显、应收账款周转率波动较大以及固定资产周转率大幅度上升。 关键词：营运能力，宁波圣莱达，周转率，分析 Operating Capability Analysis of Ningbo Saint Laida Co., Ltd. Author: Wang Haoyu Tutor:Zhang Haolian Abstract Ningbo ShengLaida Electric Appliance Co, Ltd. is a world-famous supplier of temperature controllers and top eight exporters of high-end electric water kettles.Is the first batch of national high-tech enterprises in the industry.At present, enterprises in all walks of life in our country want to achieve good development, and the competition will become more and more fierce. Nowadays, more and more scholars have noticed the importance of operational capability. Operating ability is the management ability of an enterprise. It refers to the ability of an enterprise to obtain profits, working capital and manage assets by utilizing its assets when it conducts production and operation. It plays a very important role in the operation, profit creation and advantage creation in the market competition of an enterprise. So it is very important for an enterprise to master the method of operation capability analysis. This paper briefly introduces the background and general situation of Ningbo Saint Laida Electric Appliance Co., Ltd. and through the analysis of the relevant data of the companys operating capacity, obtains the indicators of operating