国际市场营销-考试复习题-答案.pdfVIP

International Marketing 一、名词解释: 1．International marketing： International marketing is defined as the performance of business activities designed to plan,price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit. 2 ．strategic international alliance (SIA) A strategic international alliance (SIA) is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective. 3．Common law, The basis for common law is