纺织企业营销enterpr.docx

Marketi ng En terprise Assiq nmen t-Zh on gyua n Uni versity of Tech no loqy-April Backgro und Every orga ni sati on is situated in a disti net en vir onment and in order to survive n eeds to constantly monitor its environment so it can grow and flourish This assig nment will provide you with a real life bus in ess experie nee an experie nee that requires you to an alyse the en vir onment in which an orga ni sati on is situated, and suggest how it might grow. Task Work ing in groups of no more tha n four stude nts you are to choose a compa ny with which you are all familiar and analyse the environment in which it is situated. You are expected to produce a bus in ess report that looks professi onal and could be give n to the compa ny. The final sect ion of the report should con tai n some suggesti ons as to how your chose n orga ni sati on could grow the bus in ess. Guida nee You should divide your report along the follow ing lin es. Sectio n 1 An overview of your compa ny, what is its bus in ess, is it global, how successful has it bee n and is it still, successful? Sectio n 2 An an alysis of the Political, Econo mic, Social, Tech no logical, Legal and En vir onmen tal factors that impact on your orga ni sati on. Sectio n 3 An alysis the customers of your orga ni sati on and how they might impact on the bus in ess. An alyse their competitors to establish the level of threat they pose to your orga ni sati on. Section 4 Based on your analysis you should suggest how to grow. For example should they enter new markets? Word Length 0 words Hand in Friday 13th April Paul Cowell