Digital Marketing Amazon Operation Skills（亚马逊运营技巧） The Amazon Buy Box（亚马逊购物车）.docxVIP

The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important What is the Amazon Buy Box? The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. Not all sellers are eligible to win the Buy Box. Thanks to stiff competition and Amazon’s customer-obsessed approach, only businesses with excellent seller metrics stand a chance to win a share of this valuable real estate. To get a sense of how incredibly important prioritizing the Buy Box is, consider this: 82% of Amazon’s sales go through the Buy