电子商务协商模型综述.docVIP

第29#第10期 2007年10月 MttI程写电子技术 Systems Engineering and Electronics VoL29 No. 10 Oct. 2007 文■■号：1OOI-5O?X(2OO7) 10-16$O^5 电子商务协商模型综述 胡祥培，程俏，许智超2 (1.大连理工犬学果筑工程研丸所.辽宁大连116023 , 2.中国海洋大学管理学觀，山东膏岛266071) ? K:电于商券协育是电于直存讀以的研比第成之一?丈要从竹育竹叔樓變■协育惨育棲宴的 电子育务竹声樓箜粗鼻法的相昊研比址II.首尢针才电子K券■券育幔供文身的竹育. 电于育务第三才參与的惨宵谊三种翼室竹靑覆氏?尊運了协宵悻仪議整的网丸at后 才，于敷用和，于僞好的为斡典型的惨商策■樓僅邊行了评建?畀总述T悔腐覆宴的束霹算法.最后展复丁逡 -多釣研比才角? 关■词：电于育务$腐券协育)#?*?!命育算法 中图分类号：F 713.36 文A ■ Review of E-commerce negotiation models HU Xiang-pei1 ? CHENG Qiao1 ? XU Zhi-chao1 O. Inst, of Systems Engineering ? Dalian Univ, of Technology 9 Dalian 116023 9 China i2? CoU? of Management ? Of Univ, of China ? Qingdao 2^6071, China) Abstract： E*commerce negotiation is one of the key issues in E commerce? Some related researches on E- commerce negotiation are reviewed? including negotiation protocol models? negotiation strategy models and their corresponding solution algonthms? Fir?tlyf the researches on three lunds of E commerce negotiation protocol model are review? which concern three negotiation modes such as the negotiation mode supported by E com- merce provider* single side neffotiation mode supported by purchaser or supplier* and E? commerce third party attended negotiation mode. And then* nome negotiation strategy models such as the utility*bas^d neRotiation strategy model and the preference-based E commerce negotiation strategy model are reviewetL Furthermore* the algorithms of negotiation models are Summarized? Finally, several future researches are put forwards? Keywords： E commercei commerce negotiation( negotiation modeli negotiation algorithm ttMBM ttMBM：2OO6-12-O5i ?BBM：2007-03-29? S*4IH：H?^jRM*?t7017l(MOt7003l020)ittY*?AMff4IR(03052)iAW5bttM±Aaft(200eoU1013)?l?i*fl作奢■介:?WM(1H2 主■研究方有为电于育??精施与佻应■事.E-maU.drhxpddluU 0引盲 电子商务的协商能否达成一致性?决定着整个商务活 动的成败.电子商务协傭是电子裔务研究的一个歐夏何 亀?是电子商务活动至关重要的环节T.对电子商务的XWA 有賣大的实床J?义.电子商务协商是将传统的协商理论和 方法应用于現代的电子禽务活动中■債助计算机和网络4 技术?解决在商务谏判中双方的冲突?是谏弭双方达 性■宪成裔务活动的■菱途艮.対协裔问IS的深人研究必 将推动电子商务WWW能化?科学化和人性化的方向发 电子商务