社火马勺脸谱艺术及衍生品的设计与研究.pdfVIP

摘要 摘 要 社火马勺脸谱是我国陕西省宝鸡地区一种具有特殊历史地位的代表性艺术，其艺术题 材多源于民间传统故事，其中的人物多是封神榜中法力高强的正派角色。社火马勺脸谱其 造型有着强烈的陕西民间艺术风格特征，色彩鲜亮且对比强烈，图形符号多采用体现中国 传统文化寓意的纹样，例如如意纹、蝙蝠纹等，这种谐音和象征手法的运用表达了陕西民 间对于趋利避害，风调雨顺，生活富足的一种渴望及美好夙愿。基于民间这种朴实的情感， 社火马勺脸谱这种艺术形态通过社火文化流传下来，成为当地一种民间礼仪文化及图腾符 号，其艺术形式也典型的代表了当地民间观念信仰，风土人情及审美情趣。 本文在对社火马勺脸谱制作工艺进行考察，对其民间艺术家进行访谈的基础上，整理 社火马勺脸谱的艺术形象，对其从色彩，图案纹样，谱式结构等要素入手分析，归纳其艺 术造型特征；其次，对当前社火马勺脸谱艺术衍生品进行了市场调研，结合调研结果，整 理其衍生品设计不足之处，确定衍生品的开发方向；并结合了中国传统文化中十二生肖的 形象为设计主线，开发出一系列社火马勺脸谱的衍生品，以期让社火马勺脸谱这样的民间 艺术文化得到更好的保护与传承，笔者将古老的文化与现代设计相结合，并实现了实用和 审美结合的有机结合。 关键词：社火马勺脸谱，艺术衍生品，文化元素，十二生肖 I Abstract Abstract Fire Mashaos Face, originated from Baoji, Shaanxi province is a representative art with special historical status. The artistic themes of Fire Mashaos Face are mainly originated from traditional folk stories, and most of the characters from The Legend of Deificatio are upright with high supernatural power.The modeling of Fire Mashaos Face exhibits strong folk art style of Shaanxi,with bright color and strong contrast.The graphic symbols ofFireMashaosFace are mainly the patterns containing Chinese traditional cultural implication, such as Ruyi and bat patterns. The homophonic and symbolic means express the expectations of desire and beautiful long cherished wish of Shaanxi people, including go after gain and avoid harm, favorable climatic weather, and wealth-life. Based on the simple folk emotion, Fire Mashaos Face is inherited via the communitys fire culture, and becomes a local folk etiquette culture and totem symbol. Meanwhile, the art form of Fire Mashaos Face also typically represents the local folk beliefs,customsandaesthetictastes. In this study,themanufacturingprocess of Fire Mashaos Face was investigated,the artistic imageswerearran